Another policy shift, another attempt to erase diversity in higher ed. But DEI isn’t just a buzzword—it’s essential. While the U.S. Department of Education threatens funding, 60+ higher ed organizations are fighting back, with lawsuits and demands to rescind the directive.

DEI isn’t disappearing—it’s evolving. Admissions and enrollment teams still have the power to protect access and belonging.

Building connections with prospective students goes beyond emails. It’s about personalization, responsiveness, and genuine support. These five essential email templates help engage students at key moments, from introductions to application deadlines. Thoughtful communication, paired with AI tools like ChatGPT, can make outreach more personal and impactful.

AI won’t replace admissions teams, but it might make them stronger. By handling data processing, automating routine tasks, and enabling personalized outreach, AI frees up counselors to focus on what truly matters: building relationships, guiding students, and making informed decisions. The future of admissions lies in blending AI’s efficiency with human empathy, ensuring a smarter, more impactful recruitment process.

Admissions is about connection. But to truly make a difference, we need to combine compassion with the power of analytics. By using data mindfully, we can break down barriers, foster equity, and create opportunities that transform lives.